SALES RECRUITMENT

Sales Recruitment in
Hull & East Yorkshire

The best interviewee isn’t always the best closer. I find salespeople who actually perform, across business development, account management and sales leadership, and I’m accountable for every one of them, start to finish.

Thomas International certified practitioner mark

CERTIFIED PRACTITIONER

Thomas International

One recruiter, start to finish

Based in Beverley

Becki Jones, founder of Westmoore Recruitment, specialist sales recruiter in Hull and East Yorkshire

Becki Jones

Founder, Westmoore Recruitment

THE PROBLEM

The most expensive hire

The most expensive hire

The most expensive hire

to get wrong.

to get wrong.

to get wrong.

£132k

£132k

£132k

the cost of a poor hire at mid-manager level on a £42,000 salary.

Source: REC, Perfect Match, 2017.

01 · THE HIRE

A confident talker who can’t deliver costs you a quarter, sometimes a year, before you’re sure.

A confident talker who can’t deliver costs you a quarter, sometimes a year, before you’re sure.

A confident talker who can’t deliver costs you a quarter, sometimes a year, before you’re sure.

02 · THE FRUSTRATION

Salespeople interview well by trade, so “I liked them” hiring keeps letting you down.

Salespeople interview well by trade, so “I liked them” hiring keeps letting you down.

Salespeople interview well by trade, so “I liked them” hiring keeps letting you down.

03 · THE PRINCIPLE

You should be hiring the best performer, not the best interviewee.

You should be hiring the best performer, not the best interviewee.

You should be hiring the best performer, not the best interviewee.

THE DIFFERENCE

A closer,

A closer,

A closer,

not just a talker.

not just a talker.

not just a talker.

I look past the pitch for what predicts results: real numbers in past roles, how they handle objection and rejection, and whether their motivation survives a hard quarter.

Thomas International certified practitioner mark

CERTIFIED PRACTITIONER

Thomas International

Fit assessed properly

As a Thomas International practitioner, I profile candidates for genuine sales aptitude and team fit, paired with a structured competency interview and a scoring matrix.

A shortlist, not a pile of CVs

Three or four briefed, genuinely interested candidates. Not thirty CVs to wade through.

One recruiter, start to finish

You deal with me from first brief to accepted offer. No account handlers, no being passed around.

Speaks your language

New-business hunters and relationship-led account managers are rarely the same person. Part of the brief is pinning down which one you actually need.

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Becki has helped us tremendously over the years with our recruitment. Becki takes the time to not only understand the role required but the business too, which has inevitably ensured the match between candidate and business are right for all. Becki’s support and services offered through the whole end to end recruitment process is fantastic. For a small business it has made the process very efficient, seamless, and enjoyable for us. A very professional service and would highly recommend to all.

Becki has helped us tremendously over the years with our recruitment. Becki takes the time to not only understand the role required but the business too, which has inevitably ensured the match between candidate and business are right for all. Becki’s support and services offered through the whole end to end recruitment process is fantastic. For a small business it has made the process very efficient, seamless, and enjoyable for us. A very professional service and would highly recommend to all.

Becki has helped us tremendously over the years with our recruitment. Becki takes the time to not only understand the role required but the business too, which has inevitably ensured the match between candidate and business are right for all. Becki’s support and services offered through the whole end to end recruitment process is fantastic. For a small business it has made the process very efficient, seamless, and enjoyable for us. A very professional service and would highly recommend to all.

Stephanie Hoff

Director, Adams & Green Ltd (client)

HOW IT WORKS

Three steps to the

Three steps to the

Three steps to the

right hire.

right hire.

right hire.

1

Book a call

Tell me what you’re trying to build. I’ll scope the role properly and benchmark the salary before we go to market, and tell you honestly if I can’t help.

2

Meet your shortlist

Three or four candidates I’ve met, questioned and profiled for fit. Each one briefed, genuinely interested and someone I’d stand behind.

3

Hire with confidence

I build the interview questions, sit on the panel if you want me there, and I’m still around after the offer’s accepted.

WHAT I RECRUIT FOR

The full sales function,

The full sales function,

The full sales function,

every level.

every level.

every level.

BY LEVEL

Business Development Executive / SDR

Account Manager / Account Executive

Sales Manager

Regional & Area Sales Manager

Head of Sales / Commercial Director

BY SPECIALISM

New business & development

New business & development

Account management & client success

Account management & client success

B2B & solution sales

B2B & solution sales

Technical & product sales

Technical & product sales

Field & inside sales

Field & inside sales

Sales leadership

Sales leadership

Not sure which of these you need?

That’s part of what I help with: scoping the role properly before we go to market, so you hire the right kind of seller, not just an available one.

SALARY INTELLIGENCE

Sales salaries in

Sales salaries in

Sales salaries in

Hull & East Yorkshire

Hull & East Yorkshire

Hull & East Yorkshire

A rough guide to permanent base salaries for sales roles across Yorkshire and the Humber, which includes Hull. Packages usually carry commission or OTE on top.

ROLE

INDICATIVE RANGE

Sales Executive

Sales Executive

Sales Executive

£28,800 – £37,100

£28,800 – £37,100

£28,800 – £37,100

Account Manager

Account Manager

Account Manager

£38,200 – £46,700

£38,200 – £46,700

£38,200 – £46,700

Business Development Manager

Business Development Manager

Business Development Manager

£41,000 – £50,900

£41,000 – £50,900

£41,000 – £50,900

Sales Manager

Sales Manager

Sales Manager

£43,600 – £54,000

£43,600 – £54,000

£43,600 – £54,000

Sales Director

Sales Director

Sales Director

£75,400 – £100,900

£75,400 – £100,900

£75,400 – £100,900

Base salary ranges for Yorkshire & Humberside, from Reed’s Marketing & Sales Salary Guide 2026. Commission and OTE not included. Last reviewed October 2026.

What’s riding on

What’s riding on

What’s riding on

this hire.

this hire.

this hire.

GET IT WRONG

A quarter lost to a hire who can’t close

A quarter lost to a hire who can’t close

Pipeline stalls while you wait to be sure

Pipeline stalls while you wait to be sure

You’re back to square one, hiring again

You’re back to square one, hiring again

GET IT RIGHT

A seller who compounds month on month

A seller who compounds month on month

A pipeline you can forecast

A pipeline you can forecast

Time back to run the business

Time back to run the business

COMMON QUESTIONS

Sales recruitment,

Sales recruitment,

Sales recruitment,

answered.

answered.

answered.

Straight answers to the questions hiring managers ask most.

What sales roles does Westmoore recruit for in Hull?

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How do you know a salesperson can actually sell, and isn’t just good at interviews?

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How long does it take to fill a sales role?

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How much does it cost to recruit a salesperson?

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Do you recruit for both new-business and account-management roles?

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We need someone who can hit the ground running. Can you find someone with sector experience?

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Cta Image

Looking to hire in sales across Hull or East Yorkshire?

Tell me what you’re trying to achieve and I’ll handle the rest, personally, from brief to placement.

Thomas International certified practitioner mark

CERTIFIED PRACTITIONER

Thomas International

LOOKING FOR A ROLE INSTEAD?

Sales professional exploring your next move? I’d like to hear from you.

Sales professional exploring your next move? I’d like to hear from you.

Sales professional exploring your next move? I’d like to hear from you.