About the founder
Becki Jones
Founder, Westmoore Recruitment
Director, Better Business Expert
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Looking for work?
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Specialist sectors
HR, finance, marketing, sales
Certified practitioner
Thomas International
In-house assessments
12, chosen per role
Covering
Hull & Yorkshire
How it started
Becki Jones, founder
I applied without knowing what a candidate was, what a client was, or what recruitment actually involved. I learned fast. A ten-week training academy, then the floor. I stayed with that business for eight and a half years, working my way up to leading a high-performing team of recruiters across sales, marketing, engineering, and finance. We hit targets. We did things properly. And I learned what a good recruitment process looks like from the inside, and where a rigid one lets people down.
The turning point came when I became a mum. I was back at my desk three and a half months after having my son, working through COVID, doing whatever it took to keep things moving. It made one thing very clear: the way most recruitment works (fixed processes, fixed hours, one way of doing things) serves the model, not the people in it. The end result should be what matters. The route there should fit the client and the candidate, not the other way round.
So four years ago, I went out on my own and built Westmoore around that idea. One person, start to finish. No handovers, no juniors learning on your vacancy. A process that flexes to fit the role, backed by proper assessment tools I’m certified to use, not gut feel.
Fit over volume. Honesty throughout, even when it’s not what you want to hear. That’s the standard. It’s in the name.
The difference
Not an account manager who passes you to a researcher who passes you to someone else. The longer I spend with a client and a candidate, the better the match, and because it’s me the whole way through, nothing gets lost in a handover.
I take on fewer roles than a big agency. The ones I take on, I get right.
01
I take the brief
The role, the team, the culture, the deal-breakers. A proper conversation, not a JD pasted into an inbox.
02
I run the search
Network-led and sector-specific, going after people who aren’t already scrolling job boards.
03
I sit on the panel
Competency-based questions and a scoring framework, with me in the room alongside you.
04
I’m there on day one
Still checking in on the candidate’s first day, asking how it’s going.
The credentials
Thirteen years in recruitment, focused on HR, finance, marketing and sales. From entry and mid-level hires that build out a team, to the senior and hard-to-fill roles other agencies walk away from. And more than matching CVs to job descriptions:
01
Psychometric profiling
A certified Thomas International practitioner in PPA, HPTI and GIA. Through years of experience I’ve also built my own suite of 12 assessments, chosen for each role and debriefed in plain English.
CERTIFIED PRACTITIONER
Thomas International
See all twelve
02
Interview expertise
I build competency-based questions and scoring frameworks, and sit on the panel with you. Most clients haven’t interviewed in years. I do it constantly.
03
Recruitment training
I train in-house HR teams and hiring managers on what a good recruitment process actually looks like, so you spend less on agencies for roles you could fill yourself.
04
Business advice beyond hiring
I’m also a director of Better Business Expert, a business improvement platform for SMEs that I run with Nigel Moore. I lead its recruitment side, so I treat hiring as part of your wider business plan, not just a vacancy to fill.
What I won’t budge on
The right person beats the available person.
I’d rather send you three candidates who genuinely fit than thirty who pad out an inbox.
Honesty, even when it’s not what you want to hear.
If a role’s pitched wrong, or a salary won’t attract who you’re after, I’ll tell you. That’s what a partner does.
Relationships outlast transactions.
I’m not chasing a quick fee. I’m building something clients and candidates come back to for years.
Leave it better than you found it.
For every candidate I place, Westmoore plants a tree. Growing futures, for the people I place and the place we all live in.
From the employers and candidates I’ve worked with.
Client
Becki takes the time to not only understand the role required but the business too, which has ensured the match between candidate and business is right for all. A very professional service — would highly recommend to all.
S
Stephanie Hoff
Director, Adams & Green Ltd
Candidate
Becki was brilliant from start to finish. She placed me in a finance role in Hull, kept me updated the whole way through, checked in after the offer to make sure everything had landed…
Read on Google
C
Cailah F.
Placed in a finance role
Client
Becki clearly enjoys her daily mission to identify suitable resources for employers and present new opportunities to potential candidates. She takes the time to see past the basics of a CV…
Read on LinkedIn
D
David Norton MAAT
Darta Yorkshire Ltd
Candidate
I would highly recommend Becki, she has been fantastic in helping me find my new role. Becki is friendly, professional and kept me well informed throughout the process…
Read on LinkedIn
D
Danielle Dutton
Marketing Manager
Got a role to fill?
Tell me what you’re hiring for and I’ll handle it end to end.
Or call Becki on 07817 984571